Help Centre
Everything you need to know about EdgeIQ
Check rather than trust. Every tip is timestamped before kick-off and stays on the Results page, losses included. Tips we couldn't verify are listed on the legacy record instead of deleted, and every change to the model, including our mistakes, is dated in the changelog. We never ask for bookmaker logins, never place bets for you and aren't paid by bookmakers. You can see who runs EdgeIQ on the About page, and cancel any time.
No. Even with a real edge, losing weeks and losing months are normal, and the Results page explains how long losing runs can get at our odds. Use small, level stakes from a bank you can afford to lose, and judge us over hundreds of bets, not a few.
Because it's easy to make look good. Backing short prices wins often and can still lose money. What matters is profit per unit staked (ROI) and whether our prices beat the closing price (CLV). That's why ROI and profit come first on our record, with win rate alongside the break-even rate for the odds we bet at.
Yes. From your Account page you can take a break from all EdgeIQ alerts and emails for 24 hours, 7 days or 30 days. If you want to stop gambling altogether, GAMSTOP lets you block UK gambling sites for free, and GamCare offers free support.
Expected Value (EV) is a measure of how much value a bet offers. A positive EV bet (+EV) means the odds are in your favour — the bookmaker has underestimated the probability of the outcome. Over many bets, +EV bets are expected to return more than they cost, but any single week or month can still lose.
Every morning we compare prices from Pinnacle — one of the sharpest bookmakers in the world — with 9 UK bookmakers. We remove Pinnacle's margin to get a fair probability for each outcome, then publish a tip only when the outcome is more likely than not and a UK bookmaker's price beats that fair price by a minimum edge. There's a full walkthrough with a worked example at edgeiq.site/how-it-works.
Draw No Bet (DNB) removes the draw from the equation. If the match ends in a draw, your stake is refunded. If your team wins, you win the bet. It's a safer version of backing a team to win outright, with slightly lower odds.
The Kelly Criterion is a mathematical formula that calculates the optimal stake size based on your edge. It tells you what percentage of your bankroll to bet to maximise long-term growth. Full Kelly assumes the probabilities are exactly right, so our tip cards suggest a quarter of the Kelly stake, capped at 2% of your bank.
An accumulator (acca) combines multiple selections into one bet. All selections must win for the bet to pay out. The odds are multiplied together, so a 3-fold acca at average odds of 1.65 returns around 4.49x your stake. Our multiples are built only from tips we have already published, priced at one bookmaker, and every leg is linked to its tip. More legs means more ways to lose, so the edge has to survive every leg.
Tips are short-priced, so most of them win — but no model is right every time, and a high win rate alone doesn't make money. What matters is beating the fair price over hundreds of bets. We track every result publicly, including losses and the ROI, so you can judge our real performance.
Football only: the top European leagues plus the Championship, League One, League Two, Eredivisie, Primeira Liga, Scottish Premiership, Belgian Pro League, Süper Lig, 2. Bundesliga, the Brasileirão and the Champions and Europa Leagues. Boxing, MMA and cricket were dropped in October 2026 because we had no reliable way to settle their results; their old tips are on the legacy record.
We find the best odds across 10+ UK bookmakers including Betfair, Bet365, William Hill, Ladbrokes, Coral, Paddy Power, Unibet, 888sport, Smarkets and Matchbook. We always show which bookmaker has the best available price for each tip.
Yes — you can cancel at any time. There are no long term contracts. Your access continues until the end of your current billing period.
Big Price tips have odds between 3.01 and 6.00. They lose more often than they win, so they only qualify with at least a 6% edge, a higher bar than standard tips, and there are at most three a day. Expect long losing runs and stake less on them: we suggest about half a percent of your betting bank. Their results are tracked separately on the Performance page.
No. Nobody can guarantee profit from betting, and you should be wary of anyone who does. EdgeIQ only publishes bets where a UK bookmaker's price beats the fair price, which should give an advantage over many bets. Losing runs still happen, and every loss is shown on the Results page. Only stake what you can afford to lose.
It varies. The model only publishes a tip when it finds a genuine price edge, so some days have several and some have none. Free members get one tip a day; Premium and Pro see every tip.
They might. UK bookmakers are allowed to restrict accounts, and consistently backing prices that beat the market can make that more likely. Spreading bets across several bookmakers and betting normal stakes can help. If you have questions about a restriction, ask the bookmaker directly; the Gambling Commission's website explains your rights.
No. EdgeIQ is a statistical analytics and information service. Our tips are generated by a mathematical model and are for informational purposes only. Always gamble responsibly and within your means. If you have a gambling problem, contact BeGambleAware at begambleaware.org or call 0808 8020 133.